Sram

SRAM, founded in 1987, is a global leader in designing and manufacturing bicycle components. The company revolutionized the industry with the launch of Grip Shift, an innovative gear-shifting system designed for handlebar use. Initially created for road bikes, Grip Shift was adapted for mountain biking in 1991, marking a pivotal moment in SRAM’s growth.

Based in Chicago, SRAM has evolved from a modest warehouse to a global presence, offering a comprehensive range of components, including drivetrain systems, suspensions, brakes, and wheelsets for all types of bicycles.

Beyond cutting-edge engineering, SRAM strives to make cycling an essential part of health, environmental sustainability, and the joy of riding. Their mission is to inspire cyclists with innovative and responsible products, built for today and tomorrow.